(For more detailed initiative proposals, see PDFs below)

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WHO – With your support, and with the lead anchor of the District’s own Dr. Bobby Austin of Neighborhood Associates Corporation, we can lower the heat and boost civility in Washington, D.C. 

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WHAT – The 12 Habits 4 All of Us publicizes one habit-forming action each month as a powerful, year-round counterforce to remind citizens of 12 qualities ALL OF US have in common – equally. For instance, March’s reminder is “Resolve Conflicts.” January’s is “Help Others.” September’s is “Do Your Best,” and October’s is “Be Patient & Listen.”

 

WHY – Social media used to connect us, now it’s a contest to see who can get the most followers. Kindness, integrity, and civility don’t count. This has left many of us, especially our youth, feeling powerless, worthless, and left out.

 

WHERE – Washington, D.C. the center of discord. Let’s start with the toughest challenge to show how it works.

 

WHEN – Now, more than ever, we must use creative marketing to transform the rage that divides us into a power that connects us.

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HOW – With a public service campaign that promotes “Kinship & Civility.” For decades, public service advertising has motivated grass roots changes for good in America. We’ve learned to buckle up, just say no, and not to pollute. Let’s publicize civility!